objective-merkle on September 14, 2021 No Comments
Question
Why Does Automating Your Bid Vs. Using Manual Bidding Contribute To A Successful Google Ads Campaign?
- If you don’t bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- The appropriate bid can often be a static target that’s challenging to reach.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.