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Home / Google Certifications / Google Ads / Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?

Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?

Question

Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?

  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means more options for success in an auction.

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